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Sent 05:00pm, July 13, 2007

personal trainingPrevious FitBit  Next FitBit  |  FitBits Archive

Certified Fitness Professional Success Course

By Jim Bell, PhD, CEO IFPA

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"The Chinese symbol for Crisis is the symbol for Danger combined with the symbol for Opportunity."

- John F. Kennedy

America Continues to Lose the War on the Obesity Epidemic!

You are well aware that the Obesity Epidemic has created a crisis in America.  This is a War of the health and fitness lifestyle against the “Anti-Lifestyle” discussed in previous FitBits (lack of exercise, smoking, poor nutrition, overeating, stress, alcohol, drugs, etc.).

Despite the hard work and dedicated effort of an army of IFPA certified Personal Fitness Trainers and Professionals (over 75,000 strong with nearly 200,000 in some level of study/preparation), America is losing this war.  Projections are that 70% of the adult population will be obese by 2010 and 50% of all school age children will be obese by 2012.  The IFPA has developed over 60 fitness professional certification courses and over 100 continuing education credit (CEC) courses to help educate fitness trainers, fitness, health and medical professionals and the fitness, health and medical communities and yet, America is losing the War!

Today, the IFPA unveils its newly developed “Secret Weapon” to change course in fighting this War.  This “Secret Weapon” has been nearly 15 years in the making and is completely focused on the most critical part of the essential 1st stage of the Personal Fitness Trainer Process:  “Client Consultation and Assessment”.  The IFPA has previously developed courses on Advanced Fitness Assessment, but this is the first course of its kind, anywhere in the world.  This course will provide you the WEAPON:  the knowledge, skills and abilities you need, and must have, to convince everyone you talk to (EVERYONE!) to begin and maintain a health & fitness lifestyle.  This is the IFPA – Certified Fitness Professional Success Course – Level I (IFPA – CFPSC – I).

Why is the Client Consultation phase so critical?  Very simple:  IF YOU CANNOT CONVINCE THE CLIENT TO BEGIN FITNESS TRAINING WITH YOU, IT IS IRRELEVANT HOW GOOD YOU ARE AT THE OTHER 6 PHASES OF FITNESS TRAINING!!  This course will teach you how to be an absolute master at convincing EVERYONE to begin a fitness training program.

Title:

Certified Fitness Professional Success Course:  Level I

Description:

The IFPA offers the best Personal Fitness Trainer Certification Course in the fitness industry.  It is the best course, not just because it will teach you the precise knowledge, skills and abilities you will need to know to train your clients safely and effectively, but because the IFPA Personal Fitness Trainer Certification Course will teach you what you must know to successfully complete the prestigious and demanding IFPA Personal Fitness Trainer Certification Exam and have a successful personal fitness training career.

However, mastery of the IFPA Personal Fitness Trainer Certification Course and passing the IFPA certification is not enough to ensure success.  And that is the reason for the Certified Fitness Professional Success Course series.  This series is designed to provide you the tools you will need to be highly effective at communicating with your clients and prospective clients.  Highly effective communication skills will enable everyone involved in personal fitness training to both influence and motivate your prospects and clients to begin and maintain their personal fitness training sessions with you.  This success course will educate you on how to uncover your prospects’ and clients’ deepest needs and wants. It will also explain clearly and concisely in a logical, systematic process how your fitness training and programming will benefit them by fulfilling those needs and wants. You will ultimately win the long-term, dedicated commitment of your clients and prospects to maintain your personal fitness training sessions and services for years to come.

This course will meet the three primary goals in attaining success as a Certified Personal Fitness Trainer:

1. Increase the Quantity of your clients:  You will learn how to increase the number of your clients to the maximum you can safely and effectively handle; thus, increasing your income.

2. Increase the Quality of your clients:  You will learn how to start each trainer-client relationship on a sound, professional and trustworthy basis.

3. Spend the majority of your time in training instead of marketing and selling:  Eventually, your mastery of the success process will enable you to do what you love the most:  training instead of marketing and selling.

This is the ideal course for fitness professionals.  Unlike many sales professionals, the fitness professional must maintain a close, amiable relationship; hopefully, for a long, long time, with each and every client.  This course is not an aggressive, slick-talking sales program.  This course is about “Consultative Selling”!  You will learn to consult with your potential clients, prospective clients and current clients and influence, motivate and YES - - - sell them on the fitness services you offer.        

The philosophy throughout this course is:  “Professionals are FAIR in all their dealings.  They genuinely CARE about the people they serve and let them know it.  They do their SHARE, by always giving their customers their money’s worth and then some.”

In the words of Albert Schweitzer:  “I don’t know what your destiny will be, but one thing I do know:  the only ones among you who will be really happy are those who have sought and found how to serve.”

This course is written for the many, many fitness professionals who entered the fitness industry who disliked selling, were bad at selling, hated sales or feared selling.  In this course, you will learn how to become a selling champion without having to SELL ANYONE ANYTHING!! You will get them to ‘close’ themselves!!

Put away all your preconceived notions of selling and focus on learning.  You are about to learn that virtually every man, woman and child NEEDS your fitness services.  You are simply and easily about to learn to communicate with them in a sincere, friendly and professional manner, acting as their consultant, and both motivate and influence them to satisfy their needs through the services you offer.

You may have never sold anything in your life before, but after you have completed this course and applied yourself to the mastery of the tactics learned here, you will find yourself welcomed on almost any ALL-STAR SELLING TEAM!

Regardless of how you determine success, this course will get you there.

Do you want to increase your income?

Do you want to help more people?

Do you want to be more fair in your dealings?

Do you want to show how much you care for your clients?

Do you want to demonstrate that you are more than willing to do your fair share of the whole fitness process?

Do you want to make more money, increase your service and help your clients reach their goals all at the same time?

If you said “YES!” to any of the above questions, then you need this course!  You want this course!  You must have this course!  Even the personal fitness trainers with Ph.D.s in Exercise Science FAIL because they lack the knowledge, skills and abilities they need to convince prospects to begin and maintain a fitness program.  Get this course, study this course, learn this material, and you will never suffer this failure again!

Far too many wonderful personal fitness trainers struggle without this process; they lack a straightforward, honest, sincere approach to effectively communicate with potential clients.  Far too many talented personal fitness trainers struggle without this process; they lack a system to influence and motivate their prospects to take action.  Far too many personal fitness trainers struggle without the process contained in this course to help them achieve the highest possible levels of success.

You have asked the IFPA for help and this course is the answer and there is no way to tell you the tremendous amount of help you are about to receive.  You will get the best tactics, strategies and techniques on the initial Client Consult, prospecting, finding needs, uncovering budgets, earning commitments, giving masterful presentations and best of all – GET YOUR PROSPECT TO “CLOSE” THEMSELVES!  YOU WON’T HAVE TO “CLOSE” ANYONE!!  And much, much more!

If you have ever been stumped by a prospect’s objection—YOU know: “I don’t have the time!” “I don’t have the money!” “I have to think about it!” etc.! etc.! etc.! –after this course, you will never be stumped again!

You can’t afford to lose this opportunity!

You can’t afford to lose the money!

You can’t afford to lose the prospects!

You can’t afford to lose the clients!

You can’t afford to lose the rewards!

You can’t afford to lose the knowledge!

And most important, America can’t afford to lose this WAR!

So, to make this very easy for you (so you find the time and the money, and don’t have to think about it or ask your spouse, parent, etc.) the IFPA is offering you this special opportunity:  This complete Success Course is $599, but at a  Special Introductory Price (and to help you WIN the WAR!), the price is ONLY $399 for a very limited time (or until the texts and workbooks run out, whichever occurs first)!  So call now and save much, much more than $200!  Call today and make more money and save more people!  Call now and help win this WAR!  Call 800-785-1924 and ask about the IFPA – Certified Fitness Professional Success Course – Level I (IFPA – CFPSC – I) or go to the IFPA Website:  www.ifpa-fitness.com

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IFPA – Certified Fitness Professional Success Course – Level I (IFPA – CFPSC – I)

Course is divided into 2 parts:

Part I includes: Text, Study Guide/Workbook and 100-question multiple choice exam.  Successfully passing the exam (80% or above) awards you 12 IFPA/IACET CECs 

Part II includes: Text (same as above), Customized Study Guide/Workbook* and 100 “Point” Fill-in-the-blanks exam.  Successfully passing Part II Exam (80% or above) awards you 12 IFPA/IACET CECs.

Completing Parts I & II awards you a combined total 24 CECs (12 for Part I, 12 for Part II)

*There are currently two customized courses: 

C-1 is for Personal Fitness Trainers

C-2 is for Sporting Goods/Exercise Equipment Sales – Personal Fitness Trainers

Please specify C-1 or C-2 when ordering!

Price: $599 (Includes both Parts I & II)

Special Introductory Rate: $200 off – for a Limited time ONLY: $399

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James T. Bell, PhD is the founder and president of the International Fitness Professionals Association, IFPA.

More Books from Jim Bell, PhD

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Special Thanks to the IFPA's Sponsors:

Doctors Fitness Centers

Fitness Institute of Technology

VORTEX

SCIFIT

A4M

ACASP

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IFPA Would Like to Thank Our Sponsors:

Doctors Fitness Centers

Fitness Institute of Technology

VORTEX

SCIFIT

A4M

ACASP

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