The Business of Fitness: Marketing CEC (4 credits)
This course is designed to further the knowledge of all fitness professionals with an emphasis on marketing.
Its sole purpose is to further your professional education. This is not a certification course. It is an educational
program to be used by all fitness professionals striving to raise their level of professionalism.
The Business of Fitness: Marketing program will provide the information needed to effectively sell yourself and
your services. The focus of this course is on learning how to build a custom made marketing plan using proven methods
for effectively setting goals, objectives and strategies.
Here is a brief course outline on the "Business of Fitness: Marketing"
- Marketing
- Developing a Marketing Plan
- Place
- People
- Positioning
The Business of Fitness: Marketing is the second installment of a three part of a series. Check out the first
installment "The Business of Fitness: Getting Started" and the final installment "The Business of Fitness: Sales"!
Distance Learning (4 CEU's) $79
CEC Learning Objectives
- Understand the nature of Marketing.
- Understand how marketing differs from sales.
- Understand how to utilize marketing to increase potential clients.
- Understand how to target your marketing for maximum gain.
- Use the marketing techniques presented on the DVD to build a strong, lasting Personal Fitness Training business.
CEC Learning Outcomes
- Increase your knowledge, skills and abilities of the business marketing process.
- Increase your knowledge, skills and abilities of marketing to generate new, customized ideas to develop a successful marketing plan.
- Learn how to execute your marketing plan.
- Use the marketing ideas presented on the DVD s to build your own successful Personal Fitness Training practice.
- Learn to generate your won, customized marketing ideas to match you personality and resources.
CEC Goals
- Understand the importance of marketing.
- Understand the importance of marketing for building a long-lasting and successful Personal Fitness Business.
- Become proficient at developing a marketing plan.
- Become proficient at executing a marketing plan.
- Become proficient at marketing and adapting your marketing plan.
The focus of this second installment of the "Business of Fitness" series is on learning how to
build a custom made marketing plan using proven methods for effectively setting goals, objectives and
strategies. You may the world's greatest personal trainer, but without knowing and understanding the
"business of fitness" your career may never get off the ground. Being able to sell yourself and your
services effectively is crucial to your success.
Includes:
- Instructional DVD
- Course Outline
- 40 question multiple-choice Continuing Education Exam.
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