This course is designed to further the knowledge of all fitness professionals with an emphasis on sales techniques. Its sole purpose is to further your professional education. This is not a certification course. It is an educational program to be used by all fitness professionals striving to raise their level of professionalism.

The Business of Fitness: Sales Continuing Education Program, will provide the information needed to effectively sell yourself and your services. The focus of this course is on learning how to analyze personalities (both yours and your potential clients) to develop the most effective sales techniques for you.

Here is a brief course outline of "The Business of Fitness: Sales" :

• Prospecting: Direct or Indirect
  ("Friends in Low Places")
• First Contact
• Initial Interview
• 3 Traits of Successful People
• Attitude
• Mind Map
• Principles

The Business of Fitness: Sales, is the final installment in a three part series. Checkout the first installment "The Business of Fitness: Getting Started" and the second installment "The Business of Fitness: Marketing!

CEC Learning Objectives

1. Understand that you may well be the World’s greatest Personal Fitness Trainer but without the knowledge, skills and abilities to build a fitness/Personal Fitness Training business you can never be successful at your career.
2. Learn how to sell the fitness lifestyle, your personal training services and yourself to potential personal training clients.
3. Learn how to CONSULT, NOT SELL!
4. Learn how to identify the different “Personality Types” for increased rapport with clients and potential clients.
5. Learn to use the ideal words, phrases and motivation to increase effective communication.

1. Become proficient at identifying the different “Personality Types.”
2. Become proficient at effectively communicating with each of the different “Personality Types.”
3. Become proficient at finding the ideal motivation phrases with each of the different “Personality Types.”
4. Become proficient at finding the best methods for establishing rapport with each of the different “Personality Types.”
5. Become proficient at convincing everyone to begin and maintain an exercise program and train with you.

1. Understand the characteristics, motivation and communication styles of the Pleaser Personality Type.
2. Understand the characteristics, motivation and communication styles of the Ego Personality Type.
3. Understand the characteristics, motivation and communication styles of the Authority Personality Type.
4. Understand the characteristics, motivation and communication styles of the Responsible Personality Type.
5. Understand the characteristics, motivation and communication styles of the Principle Personality Type.
6. Understand the characteristics, motivation and communication styles of the Universal Personality Type.

The focus of this course is on learning how to analyze personalities (both yours and your potential clients) to develop the most effective sales techniques for you.

Includes: 

• Instructional DVD
• Course Outline
• 40 question multiple-choice Continuing Education Exam.