BROCHA SOLOFF (March 2020)

What made you choose a career in personal fitness training?

That’s easy: My passion for all things health and wellness!! Your body weight and health status is really about nutrition + fitness. It’s 80% 20% with nutrition making a larger impact however you can’t have one without the other if you want long term results.

How long have you been a Personal Trainer?

I have been a personal trainer for about 5 years with certification and have trained for 10 years.

What made you chose the IFPA?

I have been training by myself for years when I decided that I may as well turn my hobby/passion into a career, plus I love helping others achieve their health and wellness goals. I did a lot of research and discovered IFPA to be an excellent training institution with a good core curriculum and accreditation.

If you have taken more than our PFT course, what has been your favorite certification course?

I am also certified in group fitness and pilates, through the IFPA.

My favorite certification is the personal training one as it is the one I utilize the most. I love my group fitness and pilates certifications as they enable me to advance my skills and enhance my area of expertise. I enjoy giving a class and love the power of pilates and the strength of capacity of the working the small muscle groups.

What are some adjectives your clients would use to describe you?

Energetic, fun, creative, motivating, excitable, innovative, passionate, ambitious, kind, sincere, loving, helpful, breath of fresh air, calm, relaxed, soft, but tough

What qualities set you apart from other personal trainers? Education? Experience?

I am a registered dietitian, R.D. I have my degree in clinical nutrition and am able to combine both my passions and utilize it to help others achieve their goals. I also have a bachelor’s degree in psychology which doesn’t hurt when dealing with health and wellness, as a lot of it is about motivational interviewing and behavioral change techniques.

What aspect of personal fitness training do you like most?

HIIT as it provides the best results in the shortest amount of time, plus you only need to do it 2-3 days a week. Gone are the days of hours of cardio session. I encourage my clients to lift heavy weights and do a little bit of intense cardio. Most of my clients are busy professionals, sometimes parents, who work full time jobs. They are limited with their time, but they also want to look and feel their best. “Work hard, play hard” is my motto for this type of training.

What is your best success story?

My biggest success story is as follows. I trained a 60 y/o F (with M.S.) and helped her lose weight and become fitter than she had ever been in her entire life. She had come to me after trying every diet out there and she was also working out almost every day without results. I helped her eat properly and train properly. There is a saying in the nutrition world “eat right, not less.” With fitness, I say “workout right not more.” This woman taught me that it is never too late to get into shape. Along with my nutritional counseling skills (as I am registered dietitian), I enabled her to make lifestyle changes, which helped her look and feel her best, despite her age and medical condition.

How has the PFT business changed since you started?

It’s definitely more competitive. There are a lot of trainers out there. There is also a lot more free stuff available in the digital marketplace. There are lots of workout apps and you tube videos that are super convenient and either free or very cheap. However, the encouragement and motivation from a trainer is not replaceable, so you just have to know your worth and keep on swimming. Also, definitely stay on top of the latest fitness trends.

How do you envision growing your personal training business?

I offer my nutrition clients an option for personal training sessions in addition to their nutritional plan. I do give all my nutrition clients some basic exercise recommendations even if they don’t want the full training sessions. In the future, I hope to be more active on social media.

What was the hardest challenge you had to overcome in your personal training career?

Keep pushing for clients despite rejection, cancellations…Also, location, finding a nice space to work with my clients without investing in an expensive space is always a hurdle so I decided to travel to people’s homes for a higher cost and/or offer services in mine for a lower cost. Also, it works well this way as some people prefer to leave their house to train and others want to train at home.

What is your best advice to someone just starting their career as a personal trainer?

Be real; be authentic; be passionate and sincere. Don’t try to get your workout in while training a client. Be: motivating, empowering, encouraging and sometimes tough with your clients.

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