IFPA FULL DAY PT BUSINESS START-UP WORKSHOP (LIVE SEMINAR)

$497.00

YOUR ULTIMATE START-UP GUIDE TO A SUCCESSFUL PERSONAL TRAINING CAREER

With the PT BUSINESS START-UP SEMINAR, you will learn the essential elements of building a successful foundation for your personal training career. It doesn’t matter if you are building a new startup or looking to unlock next-level results in your business, our 1-day event will generate effective, sustainable, and lasting results.

With the PT BUSINESS START-UP SEMINAR, you will:

  • Learn how to perform your initial market research. It all starts here. Market research is essential to your business planning and will enable you to refine your market approach.
  • Define your main Demographic; Without determining your target demographic, you risk talking about your services to the wrong clients. Understanding your audience, their interests, buying habits, problems, and needs, is what it takes to achieve the level of success you want.
  • Create your brand; A brand isn’t just a name and a logo you create and put out there for the world to soak up. A brand is how your potential customers perceive your business and what you have to offer… You better know what you’re doing.
  • Design your content; Content marketing will be the most important aspect of your business at the onset of your Personal Training journey. It is cost-effective and gives your audience the chance to get to know you…and that is what personal training should be – personal.
  • Know the ins and outs of social media networking; Social Networks are constantly changing, and it is critical to follow the evolutions in order to leverage them properly. 
  • Set appropriate and reasonable pricing for your services; If you fail to price your services right, this will end in one of two ways. First, attracting the wrong clients you don’t want to work with, or second, having no clients because you overpriced your services.
  • Take your business online; review different models, setups, equipment, pricing, and everything you need to know to on how to conduct training sessions online.
  • Create a working strategy to super-boost your career; Marketing without data is like driving with your eyes shut. You don’t know where you’re going. A strategy is your plan for success, and you shouldn’t be doing anything without a plan.

It all seemed pretty straightforward at first. You studied hard and passed the certification exam, now all you needed to do was count some reps, spot a few exercises, handle a stopwatch, and track your client’s progress…too easy.

This illusion immediately fades away, when you start recruiting your first clients.

Many new trainers, or experienced trainers, that are now trying to start their own PT Businesses and open their own gyms, are looking towards social media and how simple it is to become vocal. But unfortunately, being vocal doesn’t necessarily translate to client acquisition. 

Through this seminar, you’ll master the foundational tools and strategies that will help your business grow and thrive.

We want you to develop your personalized turnkey business map. We want you to build something special for yourself and your future clients.

IN SUMMARY – The one FULL DAY LIVE SEMINAR will cover the following:

  • Initial Market research and how to know your Audience
  • Structuring your business model
  • Determining your level of service, and how you should improve it
  • Pricing – provide value, and name your price that will FIT your clientele
  • Organic Marketing on Social Media
  • Writing content that will attract the right audience and provide you with your dream clients
  •  Q&A
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